Content is King. Google this, and you will see hundreds of articles, blogs and even books on this subject.
The phrase “content is king” dates back to the magazine publishing industry slightly more than 40 years ago, although it wasn’t until the internet era that it became a slogan.
Is “Content still king?”
Yes, Ma’am (or Sir!)
Let’s take Instagram for example. The platform has changed drastically since it first came out in 2010. One thing, however that hasn’t changed is that Content still rules the platform.
If you are successful on Instagram and by success I do not mean, having a certain number of followers. I mean that you have a strong community of fans who wait on you hand and foot to post something, you know that Content is still the King!
I am often asked what’s the number one thing they should do on Instagram, and I used to say, “Create great Content!”. Even if you have your Bio down to the T, your hashtag game is strong, and you spend hours, engaging with your audience. If your content is weak, you aren’t getting anywhere!
But it’s easier said than done. I mean what is great content, anyway?
I remember struggling with this when I first started creating content. One of the first things I read in business books and heard in a million podcasts was “Create remarkable Content.”
And I remember going to bed one night thinking, what the heck is remarkable content?
Great is defined as “of an extent, amount, or intensity considerably above the normal or average.” Remarkable is defined as “worthy of attention; striking.”
But it’s still very vague! What is “above the normal?” What is “striking?” I was determined to find the answer.
I experimented a lot with the content I was creating and with lots of trial and error , I came pretty close to defining what “great content” means.
But since then, I have changed my definition of “great content.”
I no longer say create great content. Instead, I say “Create Tasty Content!”
Think about your favorite food. What do you like about it? Is it the way it looks, is it the taste? Is it spicy? Does it gives you a kick and jolts your senses, like a spicy Chili or does it provide you comfort, like a bowl of hot minestrone soup on cold, rainy day?
In social media, it’s said: “the audience consumes content.” They consume it, and if they don’t like the taste of it, they spit it out. Then they never go back to the same restaurant unless the menu or the management changes.
But if they do like it, they keep coming back for the same Chilli recipe or to try another piece of tasty content.
So what is Tasty Content defined as?
For this purpose, let’s talk about Chilli. What makes good chili? From this article on seriouseats, the ultimate chili should:
Have a robust, meaty flavor
This is the meat of your content. Or your topic. What message are you conveying in that piece of content?
Keep these things in mind when choosing a topic
- Is it helpful or informative?
- Does it provide value?
- Does it inspire or motivate?
- Would my ideal client find it interesting?
And always remember this quote from my favorite Business guru, Marie Forleo, “When you are talking to everybody, you are talking to nobody.”
Create your content for one person and one person only, the one you want to attract.
Have a rich and complex chili flavor that can be sweet, bitter, hot, fresh and fruity
This is what makes your content enticing. What will add a kick to it? Will you add some spice to it? Will you make it sweet? What kind of flavor do you want to leave in your audience mouth? In other words, how do you want them to feel after consuming your content?
Assuming your Chili has beans, it should be tender, creamy and intact
Some people like beans in their chili, some don’t. I personally do, but the guests I invited this weekend might not. This is where having an in-depth knowledge of your Ideal Customer Avatar comes into play. The content you are creating is for your audience; therefore it is essential for you to know what they want.
The topic you have chosen, does it interest them? Do they even care enough to read it? I recommend doing this exercise to understand your market at a deeper level.
Be bound together by a thick, deep-red sauce
This is your brand voice. Every successful brand has a consistent brand voice behind it. Something they stand behind. All of Marie Forleo’s content revolves around one common theme, to help you create a business and life you love!
And finally, add some Garnishing!
An attractive chili is garnished well, with some parsley, some cheese or sour cream! Yum! This is what makes your content looks good. Add some colors, a good quality picture/video, format it well and make sure there aren’t any grammatical errors.
But wait, there is one more thing, and this might be the most important ingredient
One thing that separates your chili from everyone else’s, one reason why people line up in front of your tiny little shop or rave about your chili at parties to everyone. Your secret ingredient, your USP! Your unique personality, your traits, the one that you and only you have! This is what will make them come back, again and again!
Because here’s the thing, they can get chili anywhere, but your chili with grandma’s secret ingredient? They can only get that from you.
So, what is it? Your USP? Is it your sense of humor? Is it your natural ability to inspire people?
Maybe you already know what it is or you may need to dig down a little deeper to find it out. Or, maybe you just need to pay close attention to what your close friends and family come to you for?
And just in case you don’t know the answer, the easiest way to find out is, round up 10 of your close friends and family and ask them “What’s my superpower? What are my 3 strongest, best qualities?” You will be pleasantly surprised to hear the answers.
When you combine all these ingredients together, you create your very own delicious, mouth watering content!
Remember there is a lot of trial and error, your Grandma didn’t perfect her famous Chili recipe in one try. So keep creating, listen to your audience and iterate as needed!
There is one kind of content that’s always tasty, Quotes! They make for a very delicious Social Media recipe for these 5 reasons: